Capture the Growing Mobile Audience
Airbnb guests are increasingly choosing to book through the mobile app. In 2025, over 60% of browsing sessions globally happened on the Airbnb mobile app, and 65% of bookings globally were made through the app. In 2026, this trend continued, with app nights booked growing 22% year over year in Q1 and accounting for 63% of total nights booked globally.
As more guests use the app, reviewing how your listings appear in mobile search can help you better position your properties for this growing audience.
Why Offer This Discount?
The Mobile-only discount is designed to help improve your listing’s attractiveness for guests browsing in the Airbnb app. With an app-only discounted price and strikethrough merchandising, this feature may help you:
- Stand out more prominently to guests browsing in the Airbnb app.
- Receive a potential boost in mobile search results from lower pricing.
- Capture growing booking demand coming from mobile users.
How to activate it
Go to Listings > Channel Specific > Airbnb Discounts
How It Works
The Mobile-only discount is an optional 10% discount that applies only to guests booking through the Airbnb mobile app.
- It is available only through your connected software provider if they support it.
- When enabled, Airbnb app users will see a special discounted price only in the Airbnb app.
- Guests will see strikethrough pricing and a discount line item at checkout so they can clearly identify the savings.
- The discount can stack with other discounts such as early-bird, last-minute, weekly/monthly discounts, and new listing promotions.
- Guests booking on desktop or mobile web will continue to see your standard price.