In the competitive world of vacation rentals, attracting guests who respect your property and leave glowing reviews is the key to long-term success. Airbnb’s Top-Rated Guests Discount is designed to help you do exactly that by offering a specialized promotion to the platform's most reliable travelers.
Why Offer This Discount?
Offering a 15% discount exclusively to top-rated guests can significantly increase your listing's attractiveness and performance. According to Airbnb pilot data, listings that utilized this promotion saw impressive growth across key metrics:
- Increased Booking Value: An estimated 11% increase in gross booking value.
- Higher Occupancy: Approximately 14% more nights booked.
- Quality Lead Generation: A 43% higher chance of securing a booking from a top-rated guest.
Beyond the numbers, this feature helps you secure "model guests." Guests with high ratings are statistically more likely to leave a 5-star review themselves, helping to bolster your listing’s reputation over time. To maximize visibility, your listing will receive a special badge, strikethrough pricing to highlight the savings, and a boost in search results specifically for these eligible travelers.
How to activate it
Go to Listings > Channel Specific > Airbnb Discounts
How It Works
The Top-Rated Guests Discount is a targeted tool that rewards quality without compromising your overall pricing strategy. Here is the breakdown of how the promotion functions:
- Exclusive Eligibility: The 15% discount applies only to guests with at least 3 host reviews and an average rating of 4.8 stars or higher.
- Nightly Rate Only: The discount applies only to your nightly rate. It does not apply to additional fees, coupons, or local taxes.
- Discount Stacking: This promotion can be combined with other Airbnb discounts (such as Early Bird or Last-Minute deals). We recommend calculating your maximum potential discount to ensure your margins remain healthy.
- Source of Truth: For property managers using Hostaway, the platform serves as the central hub for managing this discount. Enabling it through your property management software keeps your pricing synchronized and prevents Airbnb from overwriting your settings during a sync.
- Existing Reservations: If you choose to remove the discount at any time, the change will not affect any pending or confirmed reservations made while the promotion was active.