How to set up a markup percentage? Follow
Markup
What is markup?
A markup is a percentage that is added to the calendar rate before being synced to the sales channel. Here's a simple example:
Hostaway calendar rate: $100
Expedia markup: 15%
Booking.com markup: 20%
Website markup: 10%
Price exported to Expedia: $115
Price exported to Booking.com: $120
Price on Website: $110
Important: The software only uploads the value (100, 115, etc.) and will not perform currency exchange calculations. When you use different currencies per channel, you will need to adjust the markup according to this.
NOTE
- Markup can be negative
- Markup needs to be set up by listing
How do I adjust the markups?
There are two ways to adjust the mark up for a listing:
1. Go to the Channel Manager > Listings Mapping page and click on the "Settings" button for the selected property:
Which will open this page. (You can now play with markups for Airbnb Pro as well)
2. You can also change the markup from Listing > Price and fees - Find out more in this article.
In order to see the current rates, choose a calendar date that's available and click on it. On your screen, you will see the following:
Click on the cogwheel where the arrow is pointing to adjust it. Here's the adjustment screen:
When you click on the "Save" button, the new rates will be sent to the channel. You can also reach your markups by clicking on the "ON" button on the "Settings" > "Listings Mapping" page:
Comments
1 comment
What is the purpose of the "mark-up" if it doesn't ensure that you receive your base price after accounting for the booking platform or website's payment processing fee?
You just add 15%.
We are able to set the base rate and add the fees of a platform to make sure, we're getting our nightly rate we want, correct?
So if I want 100 EUR and you add 15% Airbnb to 115 EUR, then Airbnb charges us 17.25 EUR. 15% of 115 is 17.25. So we only get 97.75 EUR instead our wish base rate of 100EUR.
If I want 100 EUR per night and want to put the markup to 15% for Airbnb, the formula is 100EUR/85×100. Not 100EUR + 15%. So I get 117.647 as nightly rate. This minus 15% Airbnb Fees is 100.
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