Google Analytics allows analyzing usage data from the booking engine, with a relatively easy setup and powerful tools. This allows you to get insights into your booking engine’s performance so that you can improve it and get more direct reservations.
You can also watch the Walkthrough Video Here
Create a Google Analytics (GA) account You can follow the support article from Google to Create a property from Here
When setting up GA, use your booking engine’s domain - either the custom one or the Hostaway (read more about custom domains)
After setup, navigate to Hostaway dashboard > go to booking engine > settings > advanced and enter the GA measurement ID in the GA tracking field. Save the changes.
- Go to Google Analytics, press the admin button on the bottom-left, and then press
Here you can use the data that Hostaway automatically sends to Google Analytics so that it appears in reports. For that, we need to set up custom dimensions and metrics
Dimensions are mostly text-based, but not always. For example, both the listing name and listing ID would be dimensions.
Metrics are numbers that can be calculated. For example, total reservation price or total extras amount.
This is the data that Hostaway provides and can be used in Google Analytics:
Parameter What does it mean Dimension/metric Unit of Measurement listingName The name of the booked listing Dimension
The ID of the booked listing Dimension
The email address of the guest who booked Dimension reservationCouponId The coupon code that was used in the reservation, if any Dimension arrivalDate The reservation check-in date Dimension departureDate The reservation check-out date Dimension numberOfGuests Number of guests in the reservation Metric Standard reservationTotalAmount Reservation total amount Metric Currency extrasTotalAmount The total value of upsells in the reservation Metric Currency
- Let’s start by creating a custom metric. Press the
Create custom metricbutton
- Enter the details as shown below. Use the parameters table above to determine which parameters you want to track, and how to set them up. The following screenshot shows how to set tracking for the reservation total amount.
- Now let’s use the custom dimensions we created in a report. In the left-hand menu, press
Explore, and then create a blank report.
- Press the
+button next to metrics, select
customin the menu that opens, and add the custom metrics we added earlier. Press
- Choose the type of graph you want to see
visualizationand add the relevant metrics under
values. You will see the report on the right. Note that data in reports appears only a day after the event.