Offer a localised language for UK English.
Whilst subtle when you have words such as Finalize (with a Z) in the main booking page does make it clear that this is very Americanised. Most people won't care but there are always some owners and guests that decide to comment on this.
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We definitely need UK English. I find it embarrassing to have what are spelling mistakes for the Australian Market on my Guest Portal landing page. It just doesn't look professional.
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