Google Analytics - Getting Data from the Booking Engine Follow

Google Analytics allows analyzing usage data from the booking engine, with a relatively easy setup and powerful tools. This allows you to get insights on your booking engine’s performance so that you can improve it and drive more bookings.

You can also watch the Walkthrough Video Here

This guide details how to set up tracking in Google Analytics. Please follow the steps below

1. Create a Google Analytics (GA) account You can follow the support article from Google to Create a property from Here

2. When setting up GA, use your booking engine’s domain - either the custom one or the Hostaway-provided one

3. After setup, navigate to Hostaway dashboard > go to booking engine > settings > advanced and enter the GA measurement ID in the GA tracking field. Save the changes.
   
   

4. Go to Google Analytics, press the admin button on the bottom-left, and then press custom definitions
   
   

5. Here you can use the data that Hostaway automatically sends to Google Analytics so that it appears in reports. For that, we need to set up custom dimensions and metrics

   1. Dimensions are mostly text-based, but not always. For example, both the listing name and listing ID would be dimensions.

   2. Metrics are numbers that can be calculated on. For example, total reservation price or total extras amount.

   3. This is the data that Hostaway provides and can be used in Google Analytics:
      
      

      Parameter	What does it mean	Dimension/metric	Unit of Measurement
      listingName	The name of the booked listing	Dimension
      listingId	The ID of the booked listing	Dimension
      guestEmail	The email address of the guest that booked	Dimension
      reservationCouponId	The coupon code that was used in the reservation, if any	Dimension
      arrivalDate	The reservation check-in date	Dimension
      departureDate	The reservation check-out date	Dimension
      numberOfGuests	Number of guests in the reservation	Metric	Standard
      reservationTotalAmount	Reservation total amount	Metric	Currency
      extrasTotalAmount	The total value of upsells in the reservation	Metric	Currency

       

6. Let’s start by creating a custom metric. Press the Create custom metric button 
   
   
7. Enter the details as appear below. Use the parameters table above to determine which parameters you want to track, and how to set them up. The following screenshot shows how to set tracking for the reservation total amount.
   
   
   
8. Now let’s use the custom dimensions we created in a report. In the left-hand menu, press Explore, and then create a blank report.
   
   
   
9. Press the + button next to metrics, select custom in the menu that opens, and add the custom metrics we added earlier. Press import to save.
   
   
   
10. Choose the type of graph you want to see under visualization, and add the relevant metrics under values. You will see the report on the right. Note that data in reports appears only a day after the event.